As a complete Twitter addict, I’m forever being asked what it is that I actually see in it.
It’s just random strangers telling you what they had for breakfast!
You can’t do anything on there apart from follow news items and stalk celebrities. If you want to find out what Philip Schofield had for breakfast, then yay. Twitter’s good then. If for anything else, not so much.
Er, wrong actually. You can do so much more than that.
If you want to get the most out of Twitter, then you need to follow people with the same type of interests as yourself.
You’re into knitting woolly hats? Great. Get following like minded peeps and INTER-ACT with them.
If they tweet something that resonates with you, reply to them.
If you see something you like on there, be it a knitting pattern or whatever, then retweet it. (Retweeting it simply means that instead of their tweet being confined to only their followers seeing it, it will suddenly be opened up to all YOUR followers being able to see the most awesome knitting pattern too. Therefore gaining their appreciation as you’ve single handedly doubled their audience.)
If you’re a writer/journalist and you’re not on there, then you’re a fool.
Not only can you keep up with the news literally as soon as it breaks (before any mainstream media at all has even had chance to get down to the scene as people on street level and as eye witnesses are tweeting as it happens) but you can follow all the latest media jobs. Not to mention that you can speak to people in senior national editorial positions that you wouldn’t usually be chatting away with.
It’s all about contacts, and Twitter is full of them.
Some things about Twitter:
What is a hashtag, and what does it do?
If you put a hashtag before a word, it acts as a kind of bookmark. A bookmark that allows anyone searching for that term to come across your tweet as well as others.
Hashtags are great for Twitter conversations as they keep all relevant tweets in one place, and allows you to chat to other people on the same topic at the same time.
Great for if you want to hold a Twitter party to promote your business and get everyone talking about you.
Content. Post content!
Don’t just post links to stuff. Seriously. If you’ve got a blog post for example that you’d love everyone else to see, then make sure you’re not just posting links on Twitter and nothing else. People will automatically assume you’re a spammer. ENGAGE with people. Inter-act with them, and they know you’re not some weird spam robot.
Which brings me onto my next point.
Post a profile picture of yourself
It makes you seem more human. If your picture is of the generic Twitter egg, people are going to be thinking they’re followed by a spam bot and will be less inclined to follow you back.
Above all, be yourself on there. People will automatically want to follow then. :-)